Web3 founders are busy, skeptical, and flooded with inbound requests. If you want a reply, your outreach needs to be specific, relevant, and timed well. The easiest mistake is sending a generic intro to a founder who has no context on who you are or why you are reaching out.
This guide gives you a founder friendly workflow that uses Telegram and public signals to build credibility. It is designed to help you reach decision makers while staying respectful of the community norms that make Web3 channels unique.
Choose a founder segment you can serve
Founders respond when the offer matches their current goals. Start by selecting a narrow segment: a chain you understand, a vertical you have experience in, or a growth stage where your offer creates immediate value. This helps you write messages that sound like a peer, not a salesperson.
Once you know the segment, build a list of projects that are actively shipping. New listings, recent launches, and public partnerships are the fastest signals that a founder is open to conversations.
Find the right contact path
Telegram is often the shortest path to a founder, but it is not always direct. Many founders are visible through official group admin lists, founder channels, or cofounder handles in public announcements. Start with these signals before sending a message to a general group.
If you cannot find a direct handle, message the team’s public admin and ask for the right contact. A simple request for the appropriate founder or BD lead works better than pitching in a public chat.
Craft a message that feels researched
Founders ignore messages that feel copied. A strong opening references a recent milestone, listing, or technical update. Pair that reference with a short, clear question that aligns with your offer. The message should be short enough to read in a few seconds.
Keep the tone professional but human. Avoid buzzwords and focus on the outcome you can help them achieve. A single clear call to action beats a long pitch every time.
Playbook
Web3 Lead Generation
Build a repeatable outreach pipeline that makes founder conversations predictable.
Learn moreFollow up like a peer, not a spammer
If there is no reply, wait two days and send a short follow up with a small new detail. For example, reference a listing update or share a short insight about their chain. This shows you are paying attention and gives them a reason to re-engage.
Avoid repeated follow ups without new value. Founders talk to each other, and spammy behavior will close doors fast. If there is no response after two attempts, move on and keep the relationship open for later.
Track responses and refine your offer
Every founder conversation is data. Track which hooks drive replies and which segments respond best. If DeFi founders respond to partnerships but infra founders respond to distribution, adjust your messaging by segment.
Over time, this creates a playbook that your team can reuse. The workflow becomes simpler, and each new outreach batch gets slightly better than the last.
FAQ
Is Telegram the best way to reach Web3 founders?
It is often the fastest channel because founders actively monitor Telegram for community and partner requests.
How long should the first message be?
Aim for two to three short sentences that reference a specific milestone and end with one clear question.
What should I do if I cannot find a founder handle?
Start with the official admin listed in the group or announcement and ask for the correct founder contact.
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